'Choose MSC' image with blue MSC labelYou can trust that fish and seafood with the blue MSC label has been responsibly caught by a certified sustainable fishery. Choosing seafood with the blue MSC label helps ensure fish for tomorrow. Only seafood from fisheries that meet our strict standard for sustainability can be sold with the blue MSC label. These fisheries ensure that fish are caught at levels that allow fish                                                                                           populations and the ecosystems on which they depend to remain healthy and productive for the                                                                             future.